Branding, Graphic Design, Marketing Assets, Merch & Apparel, Web Design & Development
Tulsa After Dark
A full creative system for Tulsa After Dark, including logo design, website design, social media identity, profile and cover graphics, merch, promotional content, and ongoing digital assets.
Deliverables
Logo design
Brand identity system
Website design and development
Social media profile graphics
Social media cover graphics
Social post templates
Promotional graphics
Merchandise and apparel graphics
Digital content assets
Ongoing brand support
Result
Created a flexible identity and digital presence for Tulsa After Dark that could work across web, social, merch, and promotional content. The system gave the brand a recognizable look for nightlife coverage, event promotion, local features, and audience engagement.
Overview
Tulsa After Dark needed a brand system that could represent Tulsa nightlife without feeling generic, corporate, or disconnected from the energy of the scene. The brand had to work across multiple channels, including a website, social profiles, event posts, promotional graphics, merch, and ongoing digital content.
Dark-Thirty developed the visual foundation for Tulsa After Dark, including the logo, website, social profile assets, cover graphics, merch, and supporting social content. The goal was to create a brand that felt bold, local, and flexible enough to grow with nightlife coverage, events, features, and community-driven content.
Brand Identity
The logo and identity system were built to give Tulsa After Dark a recognizable mark that could live across digital and physical formats. The brand needed to feel connected to nightlife, but still clean enough to work as a media platform, event brand, and local promotional channel.
The visual direction gives Tulsa After Dark a strong presence across profile images, social headers, website graphics, merchandise, and promotional layouts.
Website Design
The website gives Tulsa After Dark a home base outside of social media. It creates a place for the brand to organize content, point people toward events or features, and build a more credible digital presence beyond individual posts.
The site was designed to match the brand’s nightlife energy while keeping navigation, content, and calls to action clear for users.
Social Identity & Content
Because Tulsa After Dark lives heavily in social channels, the brand needed assets that could stay consistent across different types of posts. Profile graphics, cover images, post layouts, and promotional content were designed to keep the brand recognizable while allowing room for different events, venues, features, and nightlife updates.
The social system supports recurring content, announcements, local promotions, and audience engagement without needing to reinvent the look every time.
Merch & Promotional Assets
Merch gives Tulsa After Dark another way to show up in the local scene. Apparel and promotional graphics were designed to carry the brand outside of screens and into real-world nightlife spaces.
The merch direction keeps the identity bold, simple, and wearable while staying tied to the larger Tulsa After Dark brand system.
Ongoing Brand Support
ulsa After Dark is the kind of brand that needs to keep moving. New posts, events, venues, and features create a constant need for fresh creative that still feels connected to the same visual identity.
The system was built to be flexible enough for ongoing social content, future campaigns, merch drops, nightlife features, and expanded digital content.